Tourism West Coast recruits Jim Little
Tourism West Coast Chairman, Phillip Barnett, has announced the appointment of Jim Little as Chief Executive for TWC. “Jim comes to us with an in-depth knowledge of tourism having worked in the industry for over 20 years and also knows the West Coast having travelled here for the last 5 years looking after tourism based clients for an internet marketing company.”
Originally from North Canterbury, Little’s background includes successfully establishing Tourism Lake Taupo from scratch and then rebuilding Tourism Bay of Plenty after the organisation had been disbanded. He has extensive knowledge of both domestic and international tourism marketing, event attraction and the small meetings market bracketed with incentive travel. He also has a network of contacts in the inbound tourism market as well as international travel wholesalers, having worked on travel missions throughout South East Asia, Australia, USA and Europe. Other skill sets he brings to the Coast include experience with website design and build, internet marketing strategies, developing advertising campaigns at
HKM Clemenger Advertising as well as sales & brand management with Unilever.